When someone asks ChatGPT for the best UK electrolyte powder, does your brand come up?

Which buyer questions surfaced your brand and which didn't, how that's moved since last month, which competitors are being recommended in your categories, and where the biggest new gaps are, with a short, prioritised list of what to tackle next.

Two options. The Visibility Gap Report is a one-off fixed fee. Monthly Monitoring is a monthly retainer with no long-term lock-in. You can stop whenever it stops being useful. I'll give you a quote after a short call, once I understand your categories and competitors.

No. I diagnose where your brand is invisible and monitor how that changes. I don't implement the changes myself. No technical work, no content writing, no link building. The action plan is written so you can hand it straight to your developer or agency.

Every month I run a set of buyer-voiced questions (the natural-language prompts real shoppers actually type, like "best electrolyte powder for runners" or "which recovery protein is worth it") across the five AI assistants that matter: ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude. I record whether your brand is mentioned, where, and which competitors come up instead, using the DataForSEO AI Optimization API. Because it's tracked monthly, you see the trend rather than a one-off snapshot.

The Visibility Gap Report is a one-off snapshot of how your brand shows up when people ask AI assistants what to buy. I run buyer-voiced questions across ChatGPT, Google AI Overviews, Gemini, Perplexity and Claude for your categories, then record where you appear, which competitors get recommended instead, and the source domains those recommendations lean on. You get a prioritised action plan written to be handed straight to your developer, usually within about a week.

Yes. Most of the sports and health brands I work with are DTC ecommerce running on Shopify. The monitoring looks at how AI assistants talk about your brand and products, so it works the same whatever platform your store is built on.

AI visibility refers to how prominently your brand, products, or services appear when large language models like ChatGPT or Claude respond to relevant queries. As more people turn to AI assistants instead of search engines, being absent from those responses means missing a growing share of your potential audience, even if your Google rankings are strong.

The first picture arrives with the Visibility Gap Report, usually within about a week. After that, how quickly things move depends on your team acting on the plan. I diagnose and monitor, but the changes themselves are made by your developer or agency. Monitoring is what shows whether they worked. Bear in mind that the AI assistants re-crawl and re-index on their own timelines, so even once a change is live it can take weeks to show up in their answers.

GEO is the practice of optimising your content so it gets cited, referenced, and surfaced by AI-powered search engines like Google AI Overviews, Perplexity, and ChatGPT. Where traditional SEO gets you onto a results page, GEO gets you into the answer itself.

SEO is about ranking in Google's traditional blue-link results. GEO is about being the source that AI systems draw from when generating answers. The two complement each other (strong SEO foundations make GEO significantly more effective), but GEO requires its own distinct strategy around content structure, authority signals, and entity clarity.

Yes. Good SEO performance doesn't automatically translate into AI visibility. AI systems draw from a wide range of signals (structured data, brand mentions, content clarity, and third-party citations) that require separate attention. Businesses with strong SEO have a head start, but GEO is a distinct discipline that needs its own strategy.